(Doodles coffee rough mockup idea)
Our team would like to champion the development and launch of a Doodles coffee brand with a go to market product in 90 days or less.
1. Who are you?
My name is Jared. I am the proud owner of Doodle #9882. In 2015, I co-founded a specialty coffee roastery called Stovetop Roasters. A bit about us and our beliefs: we care about the people who grow, serve, and drink our coffee. At Stovetop we believe great coffee builds quality relationships, and quality relationships inspire great coffee. We’re serious about design, sourcing, roasting, and brewing, but what excites us most is coffee’s great knack for bringing people together.
Since its inception, I am truly humbled to say that Stovetop has grown into a national brand with award winning coffees, expert staff, and world class partnerships. My passion for doodling was a large part of the Stovetop genesis story. “Spreading joy through coffee and doodles”. Here’s an interview if you’re interested in reading a bit more on how I believe Doodles and Stovetop are value-aligned.
2. Tell me about this Doodle coffee brand…?
In the spirit of our Doodle-founders’ vision, the Stovetop team believes that a Doodle coffee brand has the power to bring the joy of NFTs to millions of households worldwide. Doodles are uniquely positioned to welcome new folks into the blockchain space and we believe that coffee could serve as an excellent brand vehicle to help bridge that gap. With it’s large market appeal (1 billion daily drinkers) and low barrier to entry, coffee is accessible to consumers of all kinds.
Stovetop Roasters would leverage its internal team, production roasting facility, and network of global partners to private label a Doodles coffee brand. I want to be clear that this would be a 100% Doodle-branded bag. We strongly believe the opportunities for a standalone Doodles coffee brand far exceed the limitations of a limited-run collaboration.
Our team would build and maintain an online marketplace (developed in Shopify) with single-order products and coffee subscriptions. Our proposed offering would include a blend tailored for espresso, another for drip, a decaf, and a rotating single origin. Each season we would hold a vote for the upcoming single origin release, giving the Doodles community an opportunity to steer the coffee roadmap.
Our staff would be responsible for sourcing, importing, roasting, quality assurance, fulfillment, website design/maintenance, and any other tasks related to making sure that Doodles coffee is delivering the highest quality experience to our customers. The only thing we would ask of the doodle community is to share the good news about Doodle beans far and wide.
3. How do I, a Doodle-holder, benefit from a coffee brand?
The expansion of the Doodles brand from the digital into the physical space offers interesting opportunities and exposure to new markets. The opportunities are endless. From gifts, collaborations with influencers, selling wholesale to grocery/ markets, popups with our airstream coffee trailer. We have a LOT of ideas on how to scale the Doodles brand through our expertise in coffee.
We propose that 5% of all sales return to the treasury. Aside from an ROI/ consistent treasury revenue, this could also help to incentivize the Doodles community to act as an internal salesforce as each bag sale results in dollars back in their pockets.
4. Why is Stovetop Roasters the right fit?
We have skin in the game (three of our staff members hold Doodles).
We only make the kind of coffee we would want to drink… tasty coffee.
We are value-aligned with the Doodles community.
We have a team of coffee and branding professionals that are uniquely equipped to develop and implement exactly this type of project.
We love Doodles.
5. You say the coffee is tasty… can I try some?
You bet! Visit our website and use this coupon code to get a bag of coffee with our friends & family discount: DOODLEFAM20
Depending on if/when a proposal could be approved, we believe we could go to market in 90 days or less.
Approximately November 20, 2021 - February 20, 2021.
2eth - 10,000 custom bags, packaging assets
3eth - Web/ product design, shopify development, and backend integrations